PromoShop collects the hottest new ideas in the industry and compiles them in a catalog to share with our clients. The challenge in creating these catalogs is both timeline (six weeks from tradeshow to web launch) and image quality/sourcing (factory-provided files). Despite these factors, we have been able to publish 80+ page catalogs, on time, for the last seven years.
View our latest catalog HERE
When I started working at PromoShop in 2012, they had several different logos and multiple taglines. With the brand “refresh” we kept the most-loved icon part of the logo (the ”bug”) and integrated it with the wordmark for use across all applications. We were able to trim the amount of available logos from 10 to four (two taglines, one URL) while updating the brand for a more modern feel. As part of the refresh, we established brand standards and colors to minimize inappropriate brand use.
PromoShop is spread out over nine offices and multiple locations in the United States and Canada. As a result, people don’t get to see what others are working on. In order to create an opportunity for sharing, I came up with a blog-style site to showcases the work that the art department creates weekly, allowing employees to visit and review work.
The site was such a success, we started to add assets and built it out to be a central location for employees–incorporating multiple departments and even a staff directory. It has since become the company’s “HUB”/intranet where employees can go to find vendor specials, self-promo ideas, paperwork for HR, updates on internal events, and more.
It has now grown to include a collateral store where AEs can order business cards, swag, and more.
In addition the larger catalogs that we create for PromoShop, people requested bi-monthly collateral so that they could check out the latest products and trends that were hitting the promotional market. To fulfill that need, we created theDrop mini catalogs. Check out one of the issues HERE
With 2020 being, well, what it was, most events were cancelled. PromoShop decided to host a virtual End-User show to replace the events that were no longer taking place in person.
The platform itself was not unique, but PromoShop decided to elevate the event by creating a theme paying homage to the “bubble-life” that exists in 2020. The marketing for the event included a custom trifold mailer, inserted with Bazooka gum and featuring retro graphics. Over 1500 were mailed, resulting in the highest RSVP to date for the hosts (over 950) and had 650 attendees.
During the one-hour live event, host wore the PromoShop “Pop” tees and kept the energy high with a bubble-blowing contest, “pop” trivia, and more. After the show, attendees received bubble-related swag.
In the last two years, PromoShop has gotten into the business of creating eCommerce stores as a way for some of our larger clients to sell merchandise to their employees. Many of the stores we have created are password-protected or integrated into the clients’ websites, but the F5 store is an example of one of the stores that is open for public viewing. You can visit the store HERE.
Jeremy Smith, Home Inspector, came to me looking for a logo, business suite and a website to start his new business. Located in Boise, he wanted his website to reflect the local feel while conveying a professional style for future growth in the PNW. His site can be viewed HERE.
The crew of Vivid Roots came to us looking for a logo for their company that would be selling lifestyle apparel as a way to fundraise for the development of clean water in third world countries. They were looking to convey both the goal of the company (clean water) and the outdoor/adventure lifestyle that they wanted their clothing brand to embody.
Select Management wanted to create a logo to reflect the higher end quality of their company, without using more traditional imagery associated with building or real estate. After several rounds of ideation, we were happy to develop a version that was clean and professional.
Bob Golden, the youngest member of the aforementioned accounting agency, thought it was time for an actual logo to be designed for their firm. They had previously been using just their names centered on all collateral in a serif font. He requested a fresher look, while still maintaining simplicity and the conventional nature associated with accounting.
M5 Partners is a management consulting firm dedicated to helping business leaders improve the effectiveness and health of their organizations by strengthening leadership capability, improving team cohesiveness, and building organizational clarity.
Mike came to me looking to brand his firm, while paying homage to Patrick Lencioni’s Table Group. We used the same palette as The Table Group, and similar font styling.
Liz Lesser is a jewelry designer out of Harpswell, Maine. She wanted to create a new identity that was feminine and sophisticated, while also embodying the feel of coastal town that she worked and lived in.
